Memory needs for in-vehicle system

Automotive electronics are memory hungry. Therefore, the explosive growth of in-vehicle infotainment systems in modern cars has a significant impact on the market demand for semiconductor memories. For 2012, the average memory content of a car was estimated to be around US$12.8, ranging from US$2.0 for low-end models to more than US$100 for fully equipped luxury vehicles. As a result, the total available market value for in-vehicle memories in automotive applications is expected to reach a Compounded Annual Growth Rate (CAGR) of more than 9 percent from 2011 to 2015, well above the overall CAGR for the total memory semiconductor market, which is less than 7 percent.

refer to: http://embedded-computing.com/articles/automotive-industry-innovation-driven-electronics/#at_pco=cfd-1.0